Advertising, powered by creators.
Influencer marketing that performs.
Ads By Creators helps brands work with relevant creators and run influencer marketing campaigns without managing every creator relationship manually.
In plain terms
Ads By Creators is an influencer marketing company helping brands discover relevant creators and run creator-led advertising campaigns. We work with micro and mid-sized social media creators, starting with Instagram.
How it works
Run creator campaigns without the operational headache
Finding influencers, agreeing terms and chasing deliverables one creator at a time is where most brands lose time. Three steps replace that.
01Step
Tell us about your campaign
What you’re promoting, who you want to reach, what the campaign needs to achieve, and roughly what you’re willing to spend. A short brief is enough to start.
- The product or offer
- Target audience and markets
- Campaign goals
- Approximate budget
02Step
Find the right creators
We help you identify creators whose audience and content actually line up with the campaign, then shortlist the ones worth approaching. This is hands-on work done by people, not an automated match.
- Audience and niche fit
- Content style and tone
- Format the campaign needs
- A shortlist you approve
03Step
Launch and learn
We coordinate briefs, timelines and deliverables with the creators, then review how the campaign went so the next one can be sharper.
- Briefs and deliverables
- Timelines and coordination
- Content review
- A post-campaign read
Creator advertising
Why brands use creator advertising
Creators already have the audience most brands are trying to buy. A social media creator who posts about skincare every week has spent years building a following that chose to be there — and that audience shows up for the creator, not for an ad slot.
That is the plain case for creator advertising. A creator is both the studio and the channel: they make the content and they distribute it to people who already listen to them. Influencer marketing puts a product inside that relationship instead of interrupting it, which is why a recommendation from a trusted voice tends to read differently from a banner.
For most brands it sits alongside paid social rather than replacing it. Paid social buys reach against targeting parameters; influencer campaigns buy reach against a community, and the creative comes attached. Content made for an influencer campaign can often be reused in paid placements afterwards, so one campaign can do two jobs.
Working with several creators at once is what makes the approach useful rather than lucky. Ten creators means ten angles on the same product — one leads with price, one with the ingredient list, one with a demo — across ten separate audiences. Instead of a single expensive bet on one face, you get a spread of creative approaches and a clearer read on which message and which audience respond. That spread is easiest to build with micro influencers, where a campaign can involve many creators rather than one.
Micro influencer marketing
Reach niche audiences through micro influencers
Micro and mid-sized creators are the core of how we think about influencer campaigns. Not because bigger names don’t work, but because a group of smaller, closely matched creators gives a brand more ways to be right.
Focused communities
A smaller following is usually a more specific one — a running account, a home-cooking account, a particular city. The audience is defined by the subject, not by scale.
Audience relevance
Relevance matters more than follower count. A campaign lands better with a creator whose regular content already sits next to your category.
Multiple creative perspectives
Several creators produce several genuinely different takes on the same brief, in each creator’s own voice and format.
Distributed reach
Reach is spread across many audiences instead of concentrated in one, so a single underperforming post doesn’t decide the campaign.
Easier experimentation
Different messages, hooks and formats can run across different creators in the same campaign, and you can carry what worked into the next one.
Works at smaller budgets
Micro influencer marketing suits brands that can’t commit to a single large-name partnership, which makes it a practical starting point.
For brands
Influencer marketing for brands, without the busywork
Most of the work in an influencer campaign isn’t the idea — it’s finding creators, checking they fit, agreeing terms, briefing each one and following up. Ads By Creators is built to take that off your desk, whether you’re a founder running marketing yourself or a marketing manager adding creator campaigns to an existing mix.
Today this is a hands-on service run by our team, not self-serve software. We’re building toward a creator marketing platform, but we won’t describe tools we haven’t shipped.
Creator discovery
Building a pool of relevant social media creators for the category, audience and platform you care about.
Creator selection
Narrowing that pool to a shortlist based on audience fit, content quality and how well a creator suits the brief.
Campaign planning
Turning a goal and a budget into a workable plan: how many creators, what deliverables, what timeline.
Creator coordination
Briefing creators, agreeing deliverables and keeping the campaign moving so you aren’t managing a dozen conversations.
Campaign oversight
Tracking what has been posted, what is outstanding and where a campaign needs attention.
Performance review
A straightforward read on how the campaign went and what to change next time, based on what the platforms report.
For creators
Work with brands that fit your audience
We’re building an early network of micro and mid-sized social media creators. Joining means we know what you make and who you reach, so you can be considered when a brand campaign matches.
To be straight about it: this is early. Joining the network doesn’t guarantee campaigns, and we’re not going to quote earnings or campaign volume we can’t stand behind. What we can say is that briefs go to creators who fit them.
Campaigns matched to your audience
You’re considered for briefs where your niche, format and audience genuinely fit — not blasted with everything.
Clear briefs and terms
What the brand wants, what the deliverables are and what’s being offered, agreed before you start.
Room to make it yours
Brands come to creators for the way you already make content. Briefs are meant to leave space for that.
Who it’s for
Built for brands that sell to people
Creator advertising fits categories where people ask each other for recommendations. That covers most consumer businesses — including smaller ones running their first influencer campaign.
D2C brands
Launches, new lines and repeat-purchase products.
Ecommerce
Catalogue-led stores looking for creative at volume.
Beauty and personal care
Routines, demos and before-and-after formats.
Fashion and apparel
Styling, fit and haul-style content.
Food and beverage
Taste, occasion and everyday-use content.
Consumer apps
Walkthroughs and use-case-led explanations.
Local businesses
City and region creators reaching a nearby audience.
Lifestyle brands
Home, wellness, travel and hobby communities.
About
What is Ads By Creators?
Ads By Creators is an influencer marketing company helping brands discover relevant creators and run creator-led advertising campaigns.
We’re an early-stage company, and we’d rather say that plainly than dress it up. Everything described on this page is either something we do today or something we’re openly building toward.
- Company
- Ads By Creators (ABC)
- What it does
- Helps brands find relevant creators and run influencer marketing campaigns.
- Who it’s for
- Startup founders, D2C and ecommerce brands, marketing managers, and small to mid-sized brands. Creators can join the network.
- Type of marketing
- Influencer marketing and creator advertising on social platforms.
- Creator focus
- Micro and mid-sized social media creators.
- Platform focus
- Instagram first, with more platforms to follow.
- Stage
- Early. Onboarding the first brands and creators.
FAQ
Questions brands and creators ask
What is influencer marketing?
Influencer marketing is advertising through people who have built an audience on social platforms. Instead of buying an ad slot, a brand works with a creator who makes content about the product and shares it with the audience that follows them.
What is creator advertising?
Creator advertising is the same idea framed around the work rather than the person: the creator produces the advertising content and distributes it through their own channel. One partnership covers both the creative and the media.
What does Ads By Creators do?
Ads By Creators helps brands run influencer marketing campaigns. We help you define the campaign, identify creators whose audience fits it, coordinate the creators through the campaign, and review how it went. Today this is a hands-on service, not self-serve software.
How do brands find influencers for campaigns?
Usually by searching platforms manually, working through agencies, or using paid discovery tools — then vetting each creator by hand. We do the discovery and shortlisting for you, based on the audience and content fit your campaign actually needs.
What is micro influencer marketing?
Micro influencer marketing means running campaigns with creators who have smaller, more focused followings rather than a single large name. It usually involves several creators at once, which gives a campaign a range of creative approaches across a range of audiences.
Can small businesses use influencer marketing?
Yes. Working with micro and mid-sized creators makes influencer campaigns workable at smaller budgets, which is why they often suit early-stage brands, local businesses and first-time campaigns.
How are creators selected for campaigns?
We look at whether a creator’s audience matches who the campaign is meant to reach, whether their usual content sits naturally next to the product, and whether they work in the format the campaign needs. Selection is done by people, and the shortlist is yours to approve.
Which social platforms will Ads By Creators support?
Instagram is our initial focus, since that is where most micro and mid-sized creator campaigns for consumer brands currently run. We plan to add more platforms, and we’ll list them here when we actually support them.
Early access
Want to run a creator campaign?
Ads By Creators is currently onboarding early brands and creators. There’s no sign-up form yet — just email us and a person will reply.
For brands
Launch a campaign
Tell us what you’re promoting, who you want to reach and roughly what you’re working with. A few lines is enough.
Email us about a campaignFor creators
Join the creator network
Send us your handle, what you make and the audience you reach, and we’ll add you to the early network.
Email us to joinOr write to us directly at hello@adsbycreators.com.